The 4 Values That Make a Tech Brand Actually Stick

If you’re building a tech product—whether you’re still chasing product-market fit or scaling fast—there’s one thing you know you need but probably haven’t had time to think about properly:

Your brand.

Not just your logo. Not your pitch deck or your website layout.
I mean your brand—the way people feel when they come across what you’re building.

If that part still feels fuzzy, don’t worry—you’re not alone. That’s why I started Mensoi. We work with ambitious tech teams who want their brand to actually reflect the quality of their product—and drive real results along the way.

Here’s what we’ve learned:
The best tech brands? The ones people get, remember, and talk about? They all lean on four surprisingly simple things:

Empathy – You can’t connect if you don’t care

We’ve been inside tech companies before. We’ve sat through sprint reviews, rewritten landing pages a dozen times, and tried to “make the messaging clearer” after yet another round of feedback.

So we don’t walk into a project acting like we know better.We listen first. We get to know the team, the product, the customer, and the weird little quirks that make your brand human. Because if your marketing doesn’t feel human—it’s just noise.

Listening – It’s your story. We just help you tell it better

A lot of agencies pitch frameworks. We don’t. We ask questions.

Like:

• “What’s something you wish people understood about your product?”
• “What do your customers say after they sign up?”
• “Where do you actually feel stuck right now?”

That’s where the good stuff lives.

We don’t just gather info—we build brands that sound and feel like you. Not some generic tech company that could be anyone.

Storytelling – Because facts don’t sell, but feelings do

You’re not just selling features. You’re selling belief. Confidence. A little “hell yes” moment.

That’s where storytelling comes in. It’s how your AI product becomes the thing that saves me 4 hours a day. It’s how your API tool becomes the reason I finally ship that integration I’ve been dreading.

We help you find those stories—and tell them across your site, videos, socials, docs, wherever your audience hangs out.

Patience – Not sexy, but so important

If you’ve made it this far in the blog, you probably already know this:

Good branding takes time.

Yes, you might get lucky with a viral post. But the brands people actually trust? They show up consistently. They say the same thing in different ways, over time. And they grow into the brand they want to be.

We don’t sell quick hacks. We help you build something that lasts.

So why Mensoi?

We’re a small, creative marketing partner for tech companies who are done guessing with their brand and content.

We work closely with you.
We ask good questions.
We make great stuff—videos, messaging, content strategies—that’s designed to scale with your team.
And we make the whole thing feel… actually kind of fun.

A quick note from me (Filip 👋)

I’ve been inside the world of fast-growing startups. I’ve worked with teams in Silicon Valley. I’ve won hackathons, built products, sat across from investors—and I’ve seen firsthand how much miscommunication slows down great tech.

Mensoi is how I fix that.

It’s how we help founders and marketing leads finally feel like their brand matches the quality of their product.

Want to chat?

If any of this made you nod a little, or made you think “ugh yes this is what we need,” then drop us a message.

We’ll do a no-pressure, no-slide-deck intro call to figure out if we’re a good fit..
(If not—we’ll at least point you in the right direction.)

“Filip is one of those rare people who brings technical depth, creativity, and genuine warmth into everything he does. At Permit.io, he consistently delivered content that was not only high-quality but deeply engaging. His video work is exceptional, his collaboration is seamless, and his heart is always in the right place. Any team is lucky to have him.”

– Or Weis, CEO @ Permit.io